The New Originals Lion Longsleeve White
The New Originals Lion Shirt Dark Green Check
The New Originals Emblem Padded Cap Navy
The New Originals Emblem Shorts Black
The New Originals Catna Longsleeve Navy
The New Originals Freddy Ying Yang Cap Navy
The New Originals Emblem Socks White
The New Originals Emblem Tech Pants Black
The New Originals WAVE DENIM JACKET RAW SLUB DENIM
The New Originals LOOSE TROUSERS ROSEATE PINK
The New Originals LION KNIT CREWNECK NAVY
The New Originals EMBLEM SURPLUS CAP RED
The New Originals EMBLEM SLING BAG CHECKERED RAW DENIM
The New Originals EMBLEM DENIM CAP CHECKERED RAW DENIM
The New Originals DUO CARDIGAN LIGHT PINK BROWN
The New Originals DINING JACKET BLACK
The New Originals 9-DOTS RELAXED JEANS RAW DENIM PINSTRIPE
The New Originals 9-DOTS JORTS RAW SLUB DENIM
The New Originals Zeedijk Zip Up Hoodie Grey
The New Originals Fisherman Beanie BonBon Pink
The New Originals Red Patch Scarf BonBon Pink
The New Originals Catna T-Shirt Blue Pink
The New Originals Fisherman Rib Zip Up Sweater Black
The New Originals Fisherman Rib Zip Up Sweater Red
The New Originals Fisherman Curve Zip Up Sweater Brown Beige
The New Originals 2 Figures T-Shirt Acid Braun
The New Originals Light See Through Jacket Black
The New Originals Emblem Track Jacket Rain Forest
The New Originals Emblem Track Jacket Black
The New Originals Catna Hoodie Black
The New Originals
The New Originals: The New Originals, TNO for short, is an Amsterdam streetwear label founded in 2015. The brand calls its clothing »Performance Clothing for Creatives«: durable pieces for creative people with their own style.
From blog to label
TNO started in 2011 as a blog by a group of friends about fashion, design and music. The group became known for parties in Amsterdam's nightlife, under the name TNO SoundSystem. In 2015, Rizky Lasahido, Maru Asmellash and Eben Badu officially turned it into the brand. To this day, TNO remains closely tied to the city's art, music and nightlife, for example through the annual SMIB X TNO Fest.
Nine dots and a riddle
The logo of nine dots goes back to an old riddle: connect nine dots with four straight lines. Only those who think beyond the imagined square can solve it. From this came the brand's motto: Think out of the box. Other signature marks include the red TNO patch and the mascot Freddy. The Catna line stands for Creatives Are The New Athletes.
The New Originals at Coziness
- Hoodies and zip hoodies, such as the Big Logo Zip Up Hoodie, Airbrushed Big Logo Hoodie or models from the Catna line
- Knitwear like the Fisherman Curve Zip Up Sweater in ribbed knit
- Jeans with a relaxed fit: 9 Dots Relaxed Slub Jeans and Twisted Seam Jeans with twisted seams
- T-shirts with graphics like Op De Fiets, Starburst or Freddy Calling
- Jackets and caps, such as the Curve Puffer Jacke and Emblem Surplus Cap
What is The New Originals?
The New Originals (TNO) is an Amsterdam streetwear label, founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu. In its own words, it makes »Performance Clothing for Creatives« and is recognisable by its logo of nine dots.
Order hoodies, knitwear and jeans from The New Originals online or try them on at the concept store in Cologne.