idealo - Top-Marken vergleichen und Bestpreise entdecken bei Deutschlands Nr.1 im Preisvergleich
Skip to content

Cart

Your cart is empty

10% off your first order

NEWSLETTER

10% off your first order

Sign up now and secure:

  • Your discount code
  • Early access to limited drops
  • Restock & Release Notifications
  • Invites to Events & Pop-ups

No spam - Unsubscribe at any time.

Welcome to the Cozy Fam!

Check your emails after confirming your email address

New Era

New Era: New Era is the brand behind the 59FIFTY and makes the caps worn on the field in Major League Baseball. At Coziness you'll find caps from the 59FIFTY to the 9TWENTY, along with beanies, clothing and bags.

From the flat cap to the baseball cap

In 1920, German immigrant Ehrhardt Koch founded the company in Buffalo, New York, which a year later was named New Era. In the first year, 60,000 flat caps were produced. His son Harold bet on baseball: in 1934 the Cleveland Indians became the first MLB team with caps from New Era, and in 1954 the 59FIFTY followed. Since 1994, the caps worn on the field in the MLB have come exclusively from New Era.

How the cap entered streetwear

In 1996, director Spike Lee had a custom Yankees cap made for himself. According to New Era, this brought the 59FIFTY to the top of streetwear. Caps with the Yankees' NY or the Dodgers' LA are still classics today.

The range at Coziness

The focus is on the New Era 59FIFTY Fitted Caps and the adjustable silhouettes 9FORTY, 9TWENTY, 19TWENTY and 9FIFTY. For the cold season there are New Era beanies with a cuff and trapper hats with ear flaps. Added to that are shirts, hoodies and jackets as well as tote bags, bum bags, pins and keychains.

The silhouettes at a glance

  • 59FIFTY: fitted cap in fixed sizes, high crown, flat brim
  • 9FIFTY: snapback, high and structured, with a flat brim
  • 9FORTY: structured, contoured crown, pre-curved brim, adjustable
  • 9TWENTY: soft and low-profile cut, with a strap at the back
  • 19TWENTY: snapback with an A-frame crown in the style of the 80s and 90s

What is New Era known for?

New Era is a maker of caps, founded in 1920 in Buffalo. The brand is known for the 59FIFTY and as the official outfitter for the caps of the MLB, NFL and NBA. Since the 90s, their caps with team logos have been a firm part of streetwear.

Order your cap online or try it on at the concept store in the Belgian Quarter in Cologne.

Sort by

175 products

New Era MLB Waffle KNIT CREW Neyyan MRN - CNEWE15151 - Coziness
New Era MLB ZIP Knitwear Neyyan NVY - CNEWE15145 - Coziness
New Era Merino WOOL 920 Dettig TIR - CNEWE15140 - Coziness
New Era Mlb26 ASG 5950 Sadpad OTC - CNEWE15133 - Coziness
New Era

New Era MLB ASG SD Padres 59Fifty Cap Brown

Sale price49,00 €
7 1/87 3/87 1/27 5/8
New Era Open Hem Hoodie Black - CNEWE15017 - Coziness
New Era

New Era Open Hem Hoodie Black

Sale price79,00 €
XSSML
New Era NY Yankees MLB Oversized Longsleeve Navy - CNEWE15021 - Coziness
New Era NY Yankees MLB Boxy Graphic Tee Navy - CNEWE15008 - Coziness
New Era NY Yankees MLB Boxy Graphic Tee Washed Black - CNEWE15003 - Coziness
New Era Detroit Tigers MLB Chunky Team Scarf Burgundy Cream - CNEWE14986 - Coziness
New Era NY Yankees MLB Wide Leg Jogger Black - CNEWE14981 - Coziness
New Era Short CUFF Beanie Neyyan NVY - CNEWE14761 - Coziness
New Era CORD Script 9twenty AF Losdod CIG - CNEWE14760 - Coziness
New Era MLB Mythical 59fifty Losdod DRY - CNEWE14753 - Coziness
New Era

New Era MLB Mythical LA Dodgers 59FIFTY Fitted Cap Blue

Sale price55,00 €
77 1/87 1/47 3/87 1/27 5/87 3/4
New Era MIX Check 9twenty Losdod Chsstn - CNEWE14752 - Coziness
New Era MIX Check 9twenty Neyyan Stncig - CNEWE14751 - Coziness
New Era MLB Mythical NY Yankees 59FIFTY Fitted Cap Black
New Era

New Era MLB Mythical NY Yankees 59FIFTY Fitted Cap Black

Sale price55,00 €
77 1/87 1/47 3/87 1/27 3/4
New Era Suede Visor Eframe Losdod Stnnov - CNEWE14743 - Coziness
New Era CORD Visor 9fifty OF Neyyan LTC - CNEWE14741 - Coziness
New Era Suede Visor Eframe Dettig Nvychs - CNEWE14740 - Coziness
New Era WMNS Ocelot Print 9forty Neyyan Blkbrs - CNEWE14739 - Coziness
New Era MLB Washed Beanie Losdod FBG - CNEWE14738 - Coziness
New Era MLB Washed Beanie Neyyan NOV - CNEWE14737 - Coziness
New Era WIDE CUFF Beanie Dettig NVY - CNEWE14736 - Coziness
New Era NY Yankees MLB Collared Jacket Navy - CNEWE14732 - Coziness
New Era MLB Padded TOTE BAG Neyyan BLK - CNEWE14731 - Coziness
New Era Animal MINI CAP Keychain Neyyan Ltcbrs - CNEWE14730 - Coziness
New Era MLB COW TOTE BAG Neyyan Blkbrs - CNEWE14729 - Coziness
New Era NY Yankees MLB Piping Track Jacket Navy - CNEWE14724 - Coziness
New Era NY Yankees MLB Plaid Shirt Navy - CNEWE14720 - Coziness
Sold out
New Era NY Yankees Checkered 9TWENTY AF Cap Beige - CNEWE14161 - Coziness
New Era NY Yankees 9FORTY Leather Cap Brown - CNEWE14160 - Coziness
New Era P. Phillies 9FIFTY Heritage Cap - CNEWE14158 - Coziness
New Era NY Yankees 9TWENTY Cap Brown - CNEWE14157 - Coziness
New Era NY Yankees 9FIFTY Heritage Cap Navy - CNEWE14155 - Coziness
Sold out
New Era x Ralph Lauren NY Yankees 9TWENTY Cap Navy - CNEWE14154 - Coziness
New Era NY Yankees 9FORTY Cap Green - CNEWE14153 - Coziness
New Era LA Dodgers 9FIFTY Suede Visor Cap Beige - CNEWE14151 - Coziness
New Era NY Yankees 9FORTY Leather M-Crown Cap Black - CNEWE14150 - Coziness
New Era NY Highlanders 9FIFTY Heritage Cap Black - CNEWE14148 - Coziness
New Era NY Yankees 9FORTY Leather Visor M-Crown Cap - CNEWE14147 - Coziness
New Era NY Yankees 9FORTY Cap Black - CNEWE14145 - Coziness
New Era NY Yankees 9TWENTY Cap Black - CNEWE14143 - Coziness
New Era NY Yankees Pillbox Cap Black - CNEWE14146 - Coziness
New Era x Fear of God Dallas 9FIFTY Retro Crown Cap Navy - CNEWE14142 - Coziness
New Era LA Dodgers All Star 59FIFTY Cap Blue - CNEWE14132 - Coziness
New Era

New Era LA Dodgers All Star 59FIFTY Cap Blue

Sale price49,00 €
7 1/87 1/47 3/87 1/27 5/8
New Era NY Yankees 59FIFTY Wordmark Cap Navy - CNEWE14137 - Coziness
New Era

New Era NY Yankees 59FIFTY Wordmark Cap Navy

Sale price49,00 €
7 1/87 1/47 3/87 1/2
New Era NY Yankees 9FIFTY Heritage Cap Navy - CNEWE14130 - Coziness
New Era Detroit Tigers 59FIFTY Wordmark Cap Navy - CNEWE14121 - Coziness
New Era

New Era Detroit Tigers 59FIFTY Wordmark Cap Navy

Sale price49,00 €
7 1/87 1/47 3/87 1/27 5/8

RECENTLY VIEWED

New Era

New Era ist keine “Cap-Marke” – New Era ist die Referenz.
Wenn du an Fitted Caps, ikonische Silhouetten und echtes Headwear-Erbe denkst, landest du früher oder später hier.
Der Grund ist simpel: New Era verbindet jahrzehntelange Sport-DNA mit einer Form, die heute genauso in Streetwear und Fashion funktioniert. Das Ergebnis sind Caps, die nicht nur gut aussehen, sondern sich auch so anfühlen: stabil, wertig und sofort erkennbar.

In unserer New Era Kollektion findest du eine kuratierte Auswahl der beliebtesten Modelle – von klassischen 59FIFTY Fitted Caps über moderne Varianten bis zu besonderen Drops und Collabs. New Era steht für präzise Passformen, hochwertige Stickereien und Details, die aus einer Cap ein echtes Piece machen. Egal ob du eine schlichte Cap oder was komplett ausgefallenes suchst: Hier geht es um Headwear, die dein Outfit zusammenzieht und deinem Look direkt mehr Haltung gibt.

  • Ikonische Silhouetten: New Era Shapes, die seit Jahren die Szene prägen.
  • Starke Qualität: formstabil, sauber verarbeitet, mit wertigen Details.
  • Fitted & mehr: verschiedene Fits für verschiedene Styles – von klassisch bis modern.
  • Kuratierte Auswahl: keine endlose Masse, sondern Modelle, die wirklich relevant sind.

Wenn du New Era trägst, trägst du ein Stück Kultur – und genau deshalb sind diese Caps seit Jahrzehnten ein fester Bestandteil von Streetwear. Entdecke jetzt unsere New Era Caps und finde das Modell, das deinen Look auf den Punkt bringt.