Pompeii

In 2014, Jaime Garrastazu, Jorge Vidal, Nacho Vidri, and Jacobo Vidal invested their €18,000 savings and googled "how to make shoes" to create their own sneaker line. They then cruised Spain, from university markets to surf festivals, selling sneakers directly from their vans and testing designs live with the community.

After the road trips, the team formulated its mission: products for people who want to stay mentally and physically active – embodied in the motto “Walking State of Mind” .

To this day, the shoes are mainly vulcanized and finished by hand in family businesses in Alicante and northern Portugal to ensure short delivery routes and local know-how.

Pompeii pursues a “consciousness” program: 100% recyclable or recyclable packaging, impact measurement of each collection via BCOME, target – 80% fully traceable products.

In 2023, the Pompeii Club de Fútbol capsule was created with Kappa – jerseys, jackets, scarves & caps in iconic emerald green, merging Madrid football romance and Italian sporting heritage.

"La Pretemporada" with Pepsi followed in 2024: seven unisex pieces combining the new Pepsi logo and Pompeii streetwear, celebrated by Hypebeast as a "summer essential." Previously, there were special editions with artists such as Gran Sastrería Madrid and Interbrand promotions for events.

Starting in 2018, Pompeii switched from a pure D2C model to its own stores: The flagship at Calle Fuencarral 53 in Madrid features travertine tiles and open shelving as a homage to Mediterranean piazzas. Today, pop-ups in Málaga and Seville, as well as designer outlets, are growing – always accompanied by community events and garage sales.

• “Higby” & “Lock” Suede Sneakers: vulcanized rubber sole, pastel suede and jagged foxing tape – affordable statement look.
• “Vega” Leather Series: Premium smooth leather, fleece lining and raised branding for fall/winter.
• Apparel Mid-Season Drops: Polos, canvas shorts and utility jackets inspired by 90s tennis and sailing.

With fresh capital from accelerators like Lanzadera and media investor Atresmedia, Pompeii is scaling its omni-channel setup and plans to grow to 25 stores in Europe by 2027. At the same time, they are pushing forward an apparel line with recycled fabrics and a performance running silhouette – without losing their roots as a community-driven sneaker brand.