Reternity

RETERNITY is a streetwear label from Northern Germany founded in 2018 that stands for luxurious streetwear down to the smallest detail.
The brand stands for freedom-loving looks, detailed design and an aesthetic that combines vintage influences with timeless modernity.

What began as a garage project by two school friends has developed into an internationally sought-after label in just a few years: RETERNITY now sells worldwide online and through selected retail partners – and the trend is growing rapidly.

The founders have known each other since their youth at the soccer club. Team spirit and discipline continue to shape the corporate culture today. Tom is responsible for product development, production, and finance, while Lauren heads marketing, campaign performance, and brand storytelling.

Each piece is created through a multi-stage development process: hand-drawn patterns, elaborate patterning, and high-quality fabrics – from Italian leather to technical nylons. This attention to detail is reflected in collections like Creative Dept and the modular cargo pants.

Long-standing partnerships with selected manufacturing facilities in Portugal and other countries ensure fair working conditions and consistent quality. Regular on-site inspections and sustainable material sourcing are standard.

The brand icon is inspired by Parisian street signs and is used as a patch, metal badge, or embossed. It represents the fusion of European street culture heritage and sophisticated craftsmanship.

Collections like Tell Me How or Dramatic Madness showcase RETERNITY's penchant for storytelling graphics, puff prints, and limited-edition drops that sell out within hours.

In 2024, RETERNITY launched its first shoe: Le Skateur – handcrafted in Portugal from the finest Italian leather, it combines a skate silhouette with Parisian elegance. The all-white edition and black/white version sold out within days and received features from Hypebeast and other outlets.

From an online-only shop to over 50 premium retail doors worldwide: RETERNITY uses selective wholesale partnerships as a branding tool and plans expansions into footwear and womenswear.

• Urban Minimalist: Nylon zip shirt + detachable cargo pants + Le Skateur for a clean city fit.
• Vintage Luxe: Creative Dept hoodie under an oversized blazer, combined with tailored trousers – high-low meets street.
• Statement Night-Out: Dramatic Madness Tee, Leather Mini & Heels; Icon bag as a highlight.

Get your hands on selected drops, limited-edition sneakers, and essentials from the German luxury streetwear brand – exclusively at Coziness.
Wear a piece of freedom, friendship and craftsmanship.