New Era 9FORTY A-Frame Trucker Cap Leopard Beige Wmns
New Era NY Mets MLB 59FIFTY Subway Series Fitted Cap Black
New Era NY Yankees MLB 59FIFTY Subway Series Fitted Cap Navy
New Era NY Yankees 59FIFTY LP Cooperstown Fitted Cap Beige
New Era LA Dodgers Washed Distressed 9FORTY Cap Charcoal
New Era NY Yankees 9FORTY Leopard Cap
New Era NY Yankees Tote Bag Beige
New Era NY Yankees Cow Jacquard Tote Bag
New Era Washed Cord 9TWENTY Cap Navy
New Era NY Yankees Denim Distressed 9TWENTY Cap Navy
New Era NY Yankees Washed Paisley 9TWENTY Navy
New Era LA Dodgers 9FORTY Cord Cap Brown
New Era NY Yankees Washed Distressed 9FORTY Cap Black
New Era NY Yankees Suede Visor 9FIFTY A-Frame Cap Beige
New Era Athletics MLB Heritage Retro Crown 9FIFTY Cap Dark Green
New Era NY Yankees Est. Script Low Profile 59FIFTY Fitted Cap Navy
New Era NY Yankees Wool Trapper Hat Navy
New Era Heritage Skull Knit Beanie Black
New Era NY Yankees 59FIFTY Classic Dogear Cap Navy
New Era Oakland Athletics 59FIFTY Classic Dogear Cap Black
New Era LA Dodgers Cord Trapper Hat Brown
New Era Chicago White Sox 59FIFTY Dogear Cap Black
New Era Oakland Athletics 59FIFTY Dogear Cap Cream
New Era x TwoJeys 59FIFTY Dogear Fitted Cap Black
New Era x TwoJeys 59FIFTY Fitted Cap Red
New Era NY Yankees Christmas 59FIFTY Cap Black
New Era LA Dodgers 59FIFTY Cap Japan Edition Olive
New Era NY Yankees Sakura 59FIFTY Cap Brown Pink
New Era NY Yankees 59FIFTY Fitted Cap Real Tree Camo
New Era NY Yankees 59FIFTY Cord Dogear Cap Navy
New Era NY Yankees World Series 59FIFTY Dogear Cap Black
New Era NY Yankees 9FORTY Velour Cap Dark Green
New Era NY Yankees 9FORTY E-Frame Black
New Era NY Yankees 59FIFTY Faux Fur Dogear Leather Cap Black
New Era NY Yankees 9FORTY Cow Faux Pony Cap
New Era
New Era: New Era is the brand behind the 59FIFTY and makes the caps worn on the field in Major League Baseball. At Coziness you'll find caps from the 59FIFTY to the 9TWENTY, along with beanies, clothing and bags.
From the flat cap to the baseball cap
In 1920, German immigrant Ehrhardt Koch founded the company in Buffalo, New York, which a year later was named New Era. In the first year, 60,000 flat caps were produced. His son Harold bet on baseball: in 1934 the Cleveland Indians became the first MLB team with caps from New Era, and in 1954 the 59FIFTY followed. Since 1994, the caps worn on the field in the MLB have come exclusively from New Era.
How the cap entered streetwear
In 1996, director Spike Lee had a custom Yankees cap made for himself. According to New Era, this brought the 59FIFTY to the top of streetwear. Caps with the Yankees' NY or the Dodgers' LA are still classics today.
The range at Coziness
The focus is on the New Era 59FIFTY Fitted Caps and the adjustable silhouettes 9FORTY, 9TWENTY, 19TWENTY and 9FIFTY. For the cold season there are New Era beanies with a cuff and trapper hats with ear flaps. Added to that are shirts, hoodies and jackets as well as tote bags, bum bags, pins and keychains.
The silhouettes at a glance
- 59FIFTY: fitted cap in fixed sizes, high crown, flat brim
- 9FIFTY: snapback, high and structured, with a flat brim
- 9FORTY: structured, contoured crown, pre-curved brim, adjustable
- 9TWENTY: soft and low-profile cut, with a strap at the back
- 19TWENTY: snapback with an A-frame crown in the style of the 80s and 90s
What is New Era known for?
New Era is a maker of caps, founded in 1920 in Buffalo. The brand is known for the 59FIFTY and as the official outfitter for the caps of the MLB, NFL and NBA. Since the 90s, their caps with team logos have been a firm part of streetwear.
Order your cap online or try it on at the concept store in the Belgian Quarter in Cologne.