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Reternity
RETERNITY: luxurious streetwear from Germany, inspired by freedom
RETERNITY is a streetwear label founded in 2018 in Northern Germany that stands for luxurious streetwear down to the smallest detail.
The brand stands for freedom-loving looks, detail-obsessed design and an aesthetic that unites vintage influences with timeless modernity.
The story: from friendship to fashion vision
Roots in the North, eyes on the world
What began as a garage project of two school friends has, in just a few years, grown into an internationally sought-after label: today RETERNITY sells worldwide online and through selected retail partners, with a strongly rising trend.
The founders Lauren Riedel and Tom Schmidt
The founders have known each other since their youth in a football club. Team spirit and discipline still shape the company culture today. Tom is responsible for product development, production & finance, while Lauren leads marketing, campaign performance and brand storytelling.
Craftsmanship and production
High-quality materials and attention to detail
Every piece is created through a multi-stage development process: hand-drawn patterns, elaborate sampling rounds and high-quality fabrics, from Italian leather to technical nylons. This obsession with detail is reflected in collections like Creative Dept or the modular cargo pants.
Responsibly produced
Long-standing partnerships with selected manufacturing facilities in Portugal and other countries ensure fair working conditions and consistent quality. Regular on-site inspections and sustainable material sourcing are part of the standard.
The symbol: a Parisian street sign, reimagined
The brand icon is inspired by Parisian street signs and is used as a patch, metal badge or embossing. It stands for the fusion of European street-culture heritage and sophisticated craftsmanship.
The most important collections and products
Creative Dept, Tell Me How and Dramatic Madness
Collections like Tell Me How or Dramatic Madness showcase RETERNITY's penchant for storytelling graphics, puff prints and limited drops that sell out within hours.
Le Skateur – the first sneaker
In 2024 RETERNITY launched its first shoe: Le Skateur – handcrafted in Portugal from the finest Italian leather, uniting a skate silhouette with Parisian elegance. The all-white edition and black/white variant sold out within days and received features at Hypebeast & Co.
Community, growth and next steps
From an online-only shop to over 50 premium retail doors worldwide: RETERNITY uses selective wholesale partnerships as a branding tool and plans expansions into footwear and womenswear.
Styling: how to wear RETERNITY
- Urban Minimalist: nylon zip shirt + detachable cargo pants + Le Skateur for a clean city fit.
- Vintage Luxe: Creative Dept hoodie under an oversize blazer, combined with tailored trousers – high-low meets street.
- Statement Night-Out: Dramatic Madness tee, leather mini & heels; icon bag as the highlight.
Discover now: RETERNITY at Coziness
Secure selected drops, limited sneakers and essentials from the German luxury streetwear forge – exclusively at Coziness.
Wear a piece of freedom, friendship and craftsmanship.