Gramicci Running Man Climbing Key Chain Gramicci Red

The Story of Gramicci: From Yosemite Valley to the Streets of Tokyo

Gramicci is a brand that proves that the best designs often emerge from practical necessity.
Founded in 1982 by Mike Graham in his garage in Ventura, California, the brand's roots are deeply embedded in American climbing culture.

The Stonemasters and the Invention of the G Pants

In the 1970s, a group of young, free-spirited climbers known as the Stonemasters had settled in Yosemite National Park.
They revolutionized climbing with a focus on speed and style, coining the term "free climbing." Mike Graham, a member of the Stonemasters, was bothered by the uncomfortable clothing worn for climbing at the time.
So he designed his own shorts: with a diamond-shaped gusseted crotch, inspired by Kung Fu pants, for full 180-degree freedom of movement.
An integrated nylon belt that could be adjusted with one hand was also added.
These innovations fundamentally changed outdoor apparel.

The name Gramicci comes from a nickname Graham received when the Stonemasters attempted the first "purely Italian" ascent of the legendary Half Dome.
Although none of them were Italian, they gave themselves Italian-sounding names.
Graham became Gramicci.

From the Climbing Scene to Streetwear Icon

The same features that made Gramicci's pants indispensable on the rock face – durability, freedom of movement, relaxed fit – also appealed to surfers and skaters.
In the early 1990s, Gramicci became a cult brand in the burgeoning streetwear scene.
In parallel, the brand conquered Japan, where functional clothing with a history has always been appreciated.
Today, Gramicci is further developed by a Japanese design team, combining its Californian climbing heritage with contemporary silhouettes.
Collaborations with Stüssy, nonnative, mastermind JAPAN, and Deus Ex Machina underscore its cultural relevance.
The Running Man, the hand-drawn logo of a climber, has become a symbol for clothing built for movement, no matter where.

Gramicci at Coziness

At Coziness, we carry Gramicci because the brand uniquely combines outdoor functionality with urban style.
Gramicci Pants are as at home on the rock as they are on the streets of Tokyo, Berlin, or Cologne.