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The Story of True Religion: Premium Denim from Los Angeles

True Religion is far more than a denim brand.
Since its founding in Los Angeles in 2002, the label has rewritten the rules of the denim industry, establishing its own visual language that is instantly recognizable worldwide.

The story begins with Jeffrey Lubell, a seasoned veteran of the American fashion industry, who had a clear vision: to create premium denim that deconstructed the classic five-pocket jean and rebuilt it with visible craftsmanship.
Lubell had conventional sewing machines modified to achieve the legendary Super T Stitch.
This striking five-needle stitch with only two stitches per inch creates a thick, almost rope-like seam that became the brand's unmistakable signature.
Together with the iconic horseshoe logo on the back pockets, inspired by the smiling Buddha, True Religion created a design that is recognizable across a room.

The Rise: From 50 Jeans to a Global Phenomenon

The breakthrough came in a flash.
The first 50 jeans, personally delivered by Lubell to boutiques in Los Angeles, sold out within two days.
Celebrities such as Angelina Jolie, Jessica Simpson, Megan Fox, Jennifer Lopez, and countless others made True Religion a staple of Hollywood and celebrity culture.
The Joey Jeans, with their twisted asymmetrical seams and oversized flap pockets, became a cult object of an entire era.

The DNA: Los Angeles Lifestyle Meets Denim Craftsmanship

True Religion's DNA is inextricably linked to the energy of Los Angeles: film studios, the Pacific Coast Highway, late-night sessions, and the West Coast music scene have shaped a style that is casual yet impossible to ignore.
The washes tell their own stories.
From sun-faded blue to deep indigo to black overdyed finishes, stone washing, hand sanding, and whiskering create authentic wear marks and three-dimensional depth.

What began in 2002 with pure denim expertise has long since evolved into a complete lifestyle offering.
In addition to jeans in various fits, from Classic Straight to Boot Cut to modern Slim profiles, the range includes trucker jackets, varsity-inspired outerwear, graphic tees, hoodies, and accessories.
The common thread always remains the same: the distinctive topstitching, contrasting threads, and heavy hardware run through every single piece.

True Religion at Coziness

At Coziness, we carry True Religion because no other brand combines premium denim with urban confidence quite like it.
True Religion jeans are not just pants.
They are a statement that fits from day one and only gets better with time.